Dec
26
Filed Under Marketing | Comments Off
Alison Kramer for 919 Marketing asked:
Holly Springs, NC – March 10, 2008 - 919 Marketing, a leading Triangle-based marketing and public relations firm, is currently seeking dynamic, motivated and tenacious college students for its summer internship program, which runs from May to August 2008. The deadline for application submissions is Friday, March 21, 2008. Preference is given to students in their junior and senior years of college who can work at least 15 hours per week.
“919 provided my first meaningful PR experience, helped me strengthen my portfolio, and as a result, opened doors of opportunity that may not have come otherwise,” said Ashley Simmons a UNC student who recently interned with the agency.
Interns learn first-hand the day-to-day workings of one of the Triangle area’s top ten public relations firms and learn directly from experts the ins and outs of the public relations and marketing industries.
919 provides opportunities for both undergraduates and recent graduates through its program. Requirements include current enrollment in or a B.A. from an accredited 4-year college or university, an overall GPA of at least 3.0 and strong written and verbal communication skills. Majors in Communications, Public Relations, Journalism, Business and Marketing are preferred, though not a requirement. 919 will work with universities to give interns academic credit for their work if applicable. Intern positions are unpaid.
Because 919 works very closely with its interns to make sure they get the most out of their experience, many of former interns are now employees of 919.
To apply for the summer program, email your resume and cover letter to hr@919marketing.com on or before March 21, 2008.
For more information about 919 Marketing, visit www.919marketing.com.
# # #
Brenda
Holly Springs, NC – March 10, 2008 - 919 Marketing, a leading Triangle-based marketing and public relations firm, is currently seeking dynamic, motivated and tenacious college students for its summer internship program, which runs from May to August 2008. The deadline for application submissions is Friday, March 21, 2008. Preference is given to students in their junior and senior years of college who can work at least 15 hours per week.
“919 provided my first meaningful PR experience, helped me strengthen my portfolio, and as a result, opened doors of opportunity that may not have come otherwise,” said Ashley Simmons a UNC student who recently interned with the agency.
Interns learn first-hand the day-to-day workings of one of the Triangle area’s top ten public relations firms and learn directly from experts the ins and outs of the public relations and marketing industries.
919 provides opportunities for both undergraduates and recent graduates through its program. Requirements include current enrollment in or a B.A. from an accredited 4-year college or university, an overall GPA of at least 3.0 and strong written and verbal communication skills. Majors in Communications, Public Relations, Journalism, Business and Marketing are preferred, though not a requirement. 919 will work with universities to give interns academic credit for their work if applicable. Intern positions are unpaid.
Because 919 works very closely with its interns to make sure they get the most out of their experience, many of former interns are now employees of 919.
To apply for the summer program, email your resume and cover letter to hr@919marketing.com on or before March 21, 2008.
For more information about 919 Marketing, visit www.919marketing.com.
# # #
Brenda
Dec
18
Filed Under Marketing | Comments Off
The Maverick Marketeer asked:
Master these four fundamental steps to network marketing and be all but guaranteed both incredible wealth and great success. Fail to understand the importance of but one, and condemn your business to flounder and ultimately follow the path of so many eager, yet unprepared network marketing hopefuls.
You may be thinking at this point, only four secrets to making millions and millions of dollars? Let’s hear it then. Actually, there is really only one. Time and time again, success story after success story; all have this one truth in common. So, this particular gem I’ll save for last.
If network marketing is all about networking and of course marketing, why do so many network marketers continue to struggle to realize the infinite networking and lead generating potential of the internet? Simply put, it’s being done all wrong. How’s that?
Network marketing (also known as “Multi-Level-Marketing” or MLM) depends most heavily on…
- recruiting / lead generation / relationship-building
- sales conversion
- ongoing consumption
- replicating yourself through down line motivation and training
If your network marketing business fails to recognize the importance and any one of these fundamental elements then quite simply, you won’t have much of a business at all.
Everything starts with recruiting and lead generation. No leads means no sales. No sales means no down line. No down line means… I’m sure you get the idea here. The entire process is built upon the foundation of recruiting and relationship-building with the express intent of maximizing product consumption and the success of your down line. Your bottom line is this. If you can’t replicate your success within your down line you ultimately fail to realize the true income generating potential of network marketing.
That being said, I’ll take this opportunity to summarize my own cautionary tale for those who are new to network marketing or who are just now thinking of taking the plunge. For those who have been around the block a time or two please bear with me. Much of my story may undoubtedly sound very much like your own.
When I first made the decision to start my network marketing business, I believed that with a great product and an effective marketing system, enough hard work would guarantee me success. I had the right attitude, but the wrong impression of what made this business tick. I expected to have a great deal to learn and I was eager to do so. I attended trainings, bought books, studied sales copy, purchased leads, ran ad campaigns, the whole routine.
I managed to generate a fair number of leads, and only a few conversions. For me that was fine. I assumed that if x amount of traffic equaled y amount of conversions, all I needed to do was… You guessed it, drive more traffic. So, here I am grinding like a mad man at driving traffic, and losing all but my shirt in the process. That’s when it dawned on me. Sure things are a bit slow going, but if my real return on my investment comes with creating a successful down line… How many members of my down line can I honestly say would be willing to put in this much time, effort, and yes money, for the same results. Not a single one…
I’ll say this once more just to be absolutely clear. If you can’t easily and effectively replicate a reasonable measure of success in your network marketing down line, then you are in effect spinning your wheels without going much of anywhere. If you assume that replicated content and replicated sites are the same thing as replicated success, you may want to think again.
Think of your business like a car and the content you provide your potential prospects as the wheels. If you expect to move your business you need the content you provide about your business to stand out. You need wheels that give your business traction. That traction comes in the form of having a unique voice and providing your prospects unique content about your business.
Well that about says it… Once you do your pre-selling and your marketing to generate your leads make sure you can provide good quality content to convert those leads into sales. Create an effective method to transfer some form of ownership to your down line so that they can achieve their own unique voice and replicate your success for themselves.
Oh and as for my million dollar secret… So, what is the secret that creates truly successful businesses, not to mention truly wealthy people? Here it is…
Do what you love… If you can find a way to turn your passion, your interest, even your favorite hobby into your business, then you will be in a much better position to achieve true success. Turning an opportunity to make money into something you love is infinitely more difficult that turning something you love into an opportunity to make money.
If this information helps even one person out there find a bit of the success that we all seem to be searching for, then I’d say that this article has served it’s purpose very well. For any questions or further information, feel free to contact me.
Susan
Master these four fundamental steps to network marketing and be all but guaranteed both incredible wealth and great success. Fail to understand the importance of but one, and condemn your business to flounder and ultimately follow the path of so many eager, yet unprepared network marketing hopefuls.
You may be thinking at this point, only four secrets to making millions and millions of dollars? Let’s hear it then. Actually, there is really only one. Time and time again, success story after success story; all have this one truth in common. So, this particular gem I’ll save for last.
If network marketing is all about networking and of course marketing, why do so many network marketers continue to struggle to realize the infinite networking and lead generating potential of the internet? Simply put, it’s being done all wrong. How’s that?
Network marketing (also known as “Multi-Level-Marketing” or MLM) depends most heavily on…
- recruiting / lead generation / relationship-building
- sales conversion
- ongoing consumption
- replicating yourself through down line motivation and training
If your network marketing business fails to recognize the importance and any one of these fundamental elements then quite simply, you won’t have much of a business at all.
Everything starts with recruiting and lead generation. No leads means no sales. No sales means no down line. No down line means… I’m sure you get the idea here. The entire process is built upon the foundation of recruiting and relationship-building with the express intent of maximizing product consumption and the success of your down line. Your bottom line is this. If you can’t replicate your success within your down line you ultimately fail to realize the true income generating potential of network marketing.
That being said, I’ll take this opportunity to summarize my own cautionary tale for those who are new to network marketing or who are just now thinking of taking the plunge. For those who have been around the block a time or two please bear with me. Much of my story may undoubtedly sound very much like your own.
When I first made the decision to start my network marketing business, I believed that with a great product and an effective marketing system, enough hard work would guarantee me success. I had the right attitude, but the wrong impression of what made this business tick. I expected to have a great deal to learn and I was eager to do so. I attended trainings, bought books, studied sales copy, purchased leads, ran ad campaigns, the whole routine.
I managed to generate a fair number of leads, and only a few conversions. For me that was fine. I assumed that if x amount of traffic equaled y amount of conversions, all I needed to do was… You guessed it, drive more traffic. So, here I am grinding like a mad man at driving traffic, and losing all but my shirt in the process. That’s when it dawned on me. Sure things are a bit slow going, but if my real return on my investment comes with creating a successful down line… How many members of my down line can I honestly say would be willing to put in this much time, effort, and yes money, for the same results. Not a single one…
I’ll say this once more just to be absolutely clear. If you can’t easily and effectively replicate a reasonable measure of success in your network marketing down line, then you are in effect spinning your wheels without going much of anywhere. If you assume that replicated content and replicated sites are the same thing as replicated success, you may want to think again.
Think of your business like a car and the content you provide your potential prospects as the wheels. If you expect to move your business you need the content you provide about your business to stand out. You need wheels that give your business traction. That traction comes in the form of having a unique voice and providing your prospects unique content about your business.
Well that about says it… Once you do your pre-selling and your marketing to generate your leads make sure you can provide good quality content to convert those leads into sales. Create an effective method to transfer some form of ownership to your down line so that they can achieve their own unique voice and replicate your success for themselves.
Oh and as for my million dollar secret… So, what is the secret that creates truly successful businesses, not to mention truly wealthy people? Here it is…
Do what you love… If you can find a way to turn your passion, your interest, even your favorite hobby into your business, then you will be in a much better position to achieve true success. Turning an opportunity to make money into something you love is infinitely more difficult that turning something you love into an opportunity to make money.
If this information helps even one person out there find a bit of the success that we all seem to be searching for, then I’d say that this article has served it’s purpose very well. For any questions or further information, feel free to contact me.
Susan
Dec
17
How can I get into a Marketing position at a large company or marketing firm without a marketing degree?
Filed Under Marketing | 4 Comments
Cali Girl asked:
I have all the talent to get into marketing. Been an Interior Designer for 6 years so I’m very creative and present well. I have been in Outside Sales for 4 years so I know a lot about the consumer end and business of selling.
My personality is very outgoing. I am just having the hardest time trying to bust into a company without some Marketing degree or at least a marketing course of some kind.
I wish I could go back to school but I can’t. I have no money or time with the job I have now.
Cheers!
Johanna
I have all the talent to get into marketing. Been an Interior Designer for 6 years so I’m very creative and present well. I have been in Outside Sales for 4 years so I know a lot about the consumer end and business of selling.
My personality is very outgoing. I am just having the hardest time trying to bust into a company without some Marketing degree or at least a marketing course of some kind.
I wish I could go back to school but I can’t. I have no money or time with the job I have now.
Cheers!
Johanna
Dec
14
lauracalifgirl asked:
I am a new loan officer and I need help with marketing. What are some creative ways to get your name out to the public? I heard visiting real estate offices is a good way to find business and putting flyers on people’s doors is another. Does anyone have any other tips I can try?
Sandra
I am a new loan officer and I need help with marketing. What are some creative ways to get your name out to the public? I heard visiting real estate offices is a good way to find business and putting flyers on people’s doors is another. Does anyone have any other tips I can try?
Sandra
Dec
12
What are some good marketing websites to sign up for promotions with?
Filed Under Marketing | 3 Comments
Juliana G asked:
I also want to know how to break into the field of a traveling tour or marketing management. Help!
Steve
I also want to know how to break into the field of a traveling tour or marketing management. Help!
Steve
Dec
10
Filed Under Marketing | Comments Off
Marketing Buzz asked:
Do you know what the best type of Marketing is for your company?
How about a Yellow Pages advert? Pay per click? Maybe some direct mail followed up a telemarketing campaign?
Well whilst each of these are perfectly valid marketing routes and one’s any forward thinking company should at least test the very best type of marketing for all types of business is the type that is FREE!!!
That’s right Ladies and Gentlemen, if you’re working with a tight marketing budget (or indeed with no set marketing budget at all) then you can now get exposure for your product, service or company in the form of PR (or Public Relations).
For large companies PR is big business. They will think nothing of employing staff with the sole intention of getting the name of their company in the media (be it written press, television, radio or online). And because the PR market is seemingly dominated by the larger companies small companies shy away from using PR in their marketing mix.
If this applies to you then good times could well be ahead as PR is a vital part of the marketing mix for smaller companies in particular as they often don’t have the time or money to spend on often expensive advertising or other marketing.
Successful businesses of all sizes use PR to promote their business, build their reputation and become a recognised expert in their particular field. And the beauty of PR is that everyone is an expert in something. And by passing on your expertise in a particular subject in the right way you become newsworthy.
And that is the real secret when it comes to good PR. It has to be interesting and newsworthy. Nobody cares that you’ve just launched a new website or that Mrs Jones in Accounts has just become a Grandmother for the second time (both subjects I’ve seen in press releases and both subjects I’ve seen in journalist’s bins!!). And if you’ve ever attempted PR only not to have it published then I wouldn’t worry too much about it as you’re amongst the 99% of companies who send out PR that isn’t newsworthy or interesting.
Here are a few words on Why PR is important.
Communication lies at the heart of today’s modern society. Be it on the internet, television, pod casts or whatever medium you choose. And with so many firms competing for the same business as you, how do your customers differentiate between you and your competitors?
The answer lies not particularly in the size of your Yellow Pages advert but how you project yourself and what your firm has to offer.
PR has a huge sway in the minds of consumers as the perceived third party endorsement that comes from editorial coverage can be substantial, maybe even more so than advertising that can cost hundreds or thousands of pounds.
PR done well can result in increased exposure, increased business and increased profits. And if you want your business to be the best it can be then becoming good at PR is something you want to do.
And remember, it’s FREE!!!!
Craig
Do you know what the best type of Marketing is for your company?
How about a Yellow Pages advert? Pay per click? Maybe some direct mail followed up a telemarketing campaign?
Well whilst each of these are perfectly valid marketing routes and one’s any forward thinking company should at least test the very best type of marketing for all types of business is the type that is FREE!!!
That’s right Ladies and Gentlemen, if you’re working with a tight marketing budget (or indeed with no set marketing budget at all) then you can now get exposure for your product, service or company in the form of PR (or Public Relations).
For large companies PR is big business. They will think nothing of employing staff with the sole intention of getting the name of their company in the media (be it written press, television, radio or online). And because the PR market is seemingly dominated by the larger companies small companies shy away from using PR in their marketing mix.
If this applies to you then good times could well be ahead as PR is a vital part of the marketing mix for smaller companies in particular as they often don’t have the time or money to spend on often expensive advertising or other marketing.
Successful businesses of all sizes use PR to promote their business, build their reputation and become a recognised expert in their particular field. And the beauty of PR is that everyone is an expert in something. And by passing on your expertise in a particular subject in the right way you become newsworthy.
And that is the real secret when it comes to good PR. It has to be interesting and newsworthy. Nobody cares that you’ve just launched a new website or that Mrs Jones in Accounts has just become a Grandmother for the second time (both subjects I’ve seen in press releases and both subjects I’ve seen in journalist’s bins!!). And if you’ve ever attempted PR only not to have it published then I wouldn’t worry too much about it as you’re amongst the 99% of companies who send out PR that isn’t newsworthy or interesting.
Here are a few words on Why PR is important.
Communication lies at the heart of today’s modern society. Be it on the internet, television, pod casts or whatever medium you choose. And with so many firms competing for the same business as you, how do your customers differentiate between you and your competitors?
The answer lies not particularly in the size of your Yellow Pages advert but how you project yourself and what your firm has to offer.
PR has a huge sway in the minds of consumers as the perceived third party endorsement that comes from editorial coverage can be substantial, maybe even more so than advertising that can cost hundreds or thousands of pounds.
PR done well can result in increased exposure, increased business and increased profits. And if you want your business to be the best it can be then becoming good at PR is something you want to do.
And remember, it’s FREE!!!!
Craig
Dec
7
Jason K asked:
I am finishing up my Bachelors degree in Marketing and will be starting my MBA following. I am wondering what different professions are out there and a job description with them for those with a marketing degree.
I know of these:
Marketing Manager
Marketing Assistant
Manager
Brand Manager
Investment Bankers
I am finishing up my Bachelors degree in Marketing and will be starting my MBA following. I am wondering what different professions are out there and a job description with them for those with a marketing degree.
I know of these:
Marketing Manager
Marketing Assistant
Manager
Brand Manager
Investment Bankers
What are many others that I may be interested in? I would like to research these different professions and what they entitle. Thanks for the help.
Rachel