LAKASHA D asked:


Consider the marketing mix. How does the marketing mix differ in the domestic and international environments? How is it the same? Should international marketing managers standardize the marketing mix? Why or why not?

Johanna

One Response to “Consider the marketing mix. How does the marketing mix differ in the domestic and international environments? ?”

1. Artie on February 20th, 2009 1:27 am

   internationally students don’t have the money the U S students do so in other countries students are not a demographic like here in the U S in some countries women have no rights and accordingly the ads are for men as well.