djfreex asked:


I want to increase my knowledge in marketing. What are some good sources that explains newest trends and provide examples? Is there a site or a book that analyses marketing campaigns or strategies?

Spesifically I am looking for marketing info applicable to B2B (factory-dealer) environment.

I already know about basic principles and not interested in textbooks or reference books that talks about Marketing Mix, PEST, SMART etc. I am looking for examples, analysis and practical information. Samples of ground breaking marketing approaches. I do not want to read another book about coupons, mailings, prospecting etc.

Stephanie

6 Responses to “How can I learn about new trends in marketing?”

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6. bookgirl_abc on January 22nd, 2009 11:52 pm

   check out “Tipping Point” by Malcolm Gladwell , it will be one of the most amazing/eye opening reads you will probably ever have